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Email Marketing Benchmarks for 2025 and Beyond!

The Latest Email Marketing Benchmarks by Region.

I have to reach out to the data team to get reports on email performance.

It’s difficult to create dynamic segments, so I end up sending the same email to everyone.

I don't get real-time insights, so I can't make adjustments while a campaign is running.

I lag behind my competition when it comes to email metrics.

My email domain’s reputation keeps decreasing.

My email campaigns take too long to set up and run.

The Latest Email Marketing Benchmarks by Region.

17.3

Billion Emails

Metrics

Regions

Industries

Email Types

Simplify Email. Amplify Results.

Email marketing has one of the highest return on investment (ROI) rates. Simply put, for every $1 you spend, you can get back up to $42. But it's not as easy as it sounds, right? Let us break down the metrics for you.

Campaign Metrics

Where numbers tell the story, but relevance wins customers.

What's Covered?

Open Rates

Click-Through Rates

Conversion Rates

Unsubscribe Rates

Best-timed Metrics

Where every second counts, but timing is everything.

What's Covered?

Timing Your Email

Best and Worst days for email

Best and Worst months for email

Platform Services

Where tech is cutting-edge, but ease-of-use is efficiency.

What's Covered?

Email Delivery Rates by Industry

Simplify Email with a CEP

Speeding Up Email Marketing

Brands with successful email marketing

Trusted by 1350+ Consumer Brands Worldwide

Metrics Matter, But Insights More!

Retail & E-Commerce

CTORs increased by 22.6x and conversion rates increased by 60.7x when customers received emails that were customized by their behavior vs. generic emails.

Financial Services

CTORs increased by 3.5x when customers received emails customized by their behavior, and conversion rates increased by 3.1x when customers received emails that were personalized by their journey stage vs. generic emails.

Media & Entertainment

CTORs increased by 15.5x when customers received emails customized by their behavior, and conversion rates increased by 2043.4x when customers received emails that were personalized by their journey stage vs. generic emails.

Retail & E-Commerce

CTORs increased by 22.6x and conversion rates increased by 60.7x when customers received emails that were customized by their behavior vs. generic emails.

Financial Services

Media & Entertainment

17.3

BILLION EMAILS ANALYZED

Email marketing statistics were analyzed from over 17.3 billion emails globally to bring you insights at scale.

Frequently Asked Questions

What is email marketing?

Email marketing is the usage of email for promotional purposes targeted towards a group of consumers willing to adopt or buy your products and services.

What are email benchmarks?

Email benchmarks are referred to the metrics which measure the success of an email campaign. The most common metrics most enterprise brands measure are:

• Open Rate
• Click-through Open Rate (CTOR)
• Unsubscribe Rate
• Conversion Rate

What is this report about?

Our Email Benchmarks Report, titled ‘(Uncomplicate) Email Marketing Benchmarks for 2025 & Beyond,' is your guide to making email marketing more straightforward, personalized, and impactful.

This report dives into the performance of campaigns across Financial Services, Retail & E-Commerce, Media & Entertainment, and Travel & Hospitality, offering clear insights into what emails and work best.

How to read this email report?

To read the Email Benchmarks Report for 2025 and Beyond, click on the 'Download Report' button on this page. Once you do, you will be redirected to the regional report hub, where you can read and download your report.

What industries have been covered?

This report analyzes 17.3 billion global over a period of 1 year, covering Financial Services, Retail & E-Commerce, Media & Entertainment, and Travel & Hospitality.

What regions/countries have been covered?

The regions we covered are:

• Southeast Asia
• India
• Middle East & Africa
• North America
• Australia
• Latin America
• Europe (coming soon!)

What are the types of emails in this report?

We’ve analyzed 4 types of email, from broadcast emails to those personalized on attributes, behavior, and customer journeys.

The aim is to show you the strategies, email features, and platform to drive results. Whether you're a seasoned pro or just starting out, this report is crafted to provide actionable insights that simplify and supercharge your email marketing.

What is email personalization?

Email personalization refers to a marketing strategy involving customer data to build and create customized email content for each recipient.

Why is email personalization important?

Email personalization has been observed to perform better than non-personalized or general broadcast emails.

Personalization helps emails feel more like conversations than sales pitches and can lead to higher open rates, clicks, click-through rates, conversion rates, and lower unsubscription rates.

What are the types of email personalization?

Broadcast emails - Mass emails are sent to a broad audience with little to no personalization. They often deliver lower engagement across most metrics.

The personalized email types are:

• Attribute-based emails - Tailoring emails based on demographic and attribute data is a fundamental form of personalization that helps create a more relevant customer experience.
• Behavior-based Personalization - Personalization here is based on customer actions, preferences, and behaviors. It’s about reaching customers when they’re most likely to engage.
• Journey-based Personalization - Multi-step journeys that adapt to the customer’s lifecycle stage, typically offering the highest performance across all email types.

What are someways to personalize emails?

Emails can be personalized in the following ways:

• Personalizing the subject line - A subject line that includes the recipient's name can stand out.
• Personalizing the salutation - A common way to personalize an email.
• Personalizing based on website behavior—for example, sending offers for products a customer has browsed on your website.
• Personalizing based on timing - Sending emails when subscribers are most likely to open and engage with them.
• Personalizing based on customer journey - Send emails based on where customers are in the marketing funnel, such as when they discover a product or purchase.
• Using machine learning - Algorithms can analyze customer data to determine what content will resonate with a specific customer.

How many email metrics have been covered?

We have covered 10 metrics in total. They are:

• Open Rate
• Click-through Open Rate
• Unsubscribe Rate
• Conversion Rate
• Open Rate (with personalization)
• Click-through Open Rate (with personalization)
• Unsubscribe Rate (with personalization)
• Conversion Rate (with personalization)
• Best-timed email metrics
• Delivery Rates by Industry

What is a good email open rate?

Email open rates are crucial to help you understand the overall health of your marketing emails and digital marketing strategy. By watching your average open rate, you can understand whether your emails are landing in the spam folder or reaching invalid addresses. You can confirm whether the customers in your subscriber list are receiving and opening your emails.

When you send promotional emails, average email open rates typically take a hit as email recipients receive communication they haven’t opted in for. With transactional emails, on the other hand, customers usually agree to a double opt-in, so you can be sure that these emails have a higher average email open rate.

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Email Marketing Benchmarks for 2025 and Beyond!

Simplify Email. Amplify Results.

Campaign Metrics

What's Covered?

Best-timed Metrics

What's Covered?

Platform Services

What's Covered?

Metrics Matter, But Insights More!

Frequently Asked Questions

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