MoEngage and Flourish both recognise the need for innovation within the CRM space and have the expertise in helping brands tackle the challenges they face across digital channels and build deeper relationships with their customers. While MoEngage’s engagement platform brings the technology required, Flourish’s pragmatic ‘optimise, elevate, transform’ approach enables businesses to get the most out of their CRM programmes and increase ROI.

The two organisations plan to support businesses to improve their marketing technology stacks, providing tangible benefits to overcome common CRM challenges. Some benefits include:

• Having the right tools in place to meet business objectives
• Streamlining processes and resources
• Identifying underlying issues which may be inhibiting longer term CRM success
• Improving cohesion between sales and marketing teams
• Finding opportunities to enrich data and build deeper customer relationships

We are excited to build upon our success of working with MoEngage by providing brands with tangible, actionable insights that can really add value to their marketing function. Our ‘optimise, elevate, transform’ approach has helped the likes of Samsung, Nissan, Twitch and many others to improve their CRM performance, and we’re confident that our team’s knowledge, combined with MoEngage’s firepower, will enable organisations  to take their CRM programmes to the next level.” said Ian Reeves, Managing Director at Flourish.

Together, MoEngage and Flourish will leverage their expertise to help UK brands optimize their marketing technology stacks and achieve maximum value and impact in today’s ever-changing digital landscape. With MoEngage’s industry-leading customer engagement platform and Flourish’s pragmatic approach, we are equipped to tackle challenges faced by brands across digital channels and help them build deeper relationships with their customers. We are committed to driving innovation within the CRM space and empowering businesses to elevate their CRM programs and increase ROI” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage. 

Are you part of a marketing or CRM team that’s currently facing customer journey challenges? Or maybe you’re not sure where you want your CRM strategy to go as we approach 2025? Get in touch with the Flourish team to find out how they can help you. Sign up for this free MarTech Audit worth 7k Euros now!

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023 Evaluation. MoEngage was also named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

About Flourish

Flourish is a specialist customer journey marketing agency, based in the UK and Dubai. Flourish is dedicated to empowering and supporting clients to implement customer journeys that deliver a positive return on investment. For 20 years, their work has been centered around the development and delivery of personalised data-driven experiences, direct communications and content. Their clients include Twitch, Nissan, Bet365, Big Bus Tours, P.Louise, and Coventry Building Society. In 2024, Flourish won the CRM & Media category at the Campaign Media Awards. They are also the official partners of the Email Markup Consortium (EMC), a global community group working to improve the user experience and accessibility in email.

The post MoEngage and Flourish join forces to offer brands valuable CRM insights appeared first on MoEngage.

Our shared success story, Singapore’s first and world’s fastest growing digital bank by market share, Trust Bank, uses MoEngage to drive growth and hyper-personalise the experience to digital native audiences.

We are thrilled to partner with MoEngage as their global technology implementation and customer success partner. By combining our deep expertise and resources, we’re excited to empower our joint clients to accelerate their customer journeys, fuel growth marketing strategies, and unlock new levels of customer engagement.” said Rahul Bansal, Partner and Global head of Retail and SME Banking at Synpulse. 

The partnership between MoEngage and Synpulse is a powerful collaboration that brings together the expertise and experience of two industry leaders. By working together, we aim to revolutionise the way businesses engage with their customers and optimise their technology capabilities. Through innovative solutions and a customer-centric approach, we will empower brands to achieve both growth and success in today’s competitive digital landscape” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage. 

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands. MoEngage empowers marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023 Evaluation. MoEngage was also named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

About Synpulse

Synpulse is a global management consulting company and trusted partner to financial services providers, solving their biggest challenges and helping them evolve to capture the potential of the new economy. Synpulse accelerates operational, digital, and regulatory transformation for leading financial services organisations, traditional institutions and startups alike. From strategy and solution development to implementation and management, Synpulse drives sustainable innovation. With presence in 21 countries and over 1200 consultants globally, Synpulse offers a comprehensive solution to challenges faced in BFSI industries.

The post MoEngage and Synpulse announce a strategic global partnership to offer Customer Engagement Solutions to clients in BFSI appeared first on MoEngage.

This partnership aims to enhance the digital maturity of consumer brands by integrating advanced communication automation tools, enabling businesses to engage, retain, and win back customers more effectively. 

As part of this collaboration, Aionic Digital will incorporate MoEngage’s advanced, AI-powered, customer engagement solutions into its composable digital ecosystems. The integration will provide Aionic Digital’s clients with powerful tools to automate and optimize their communication strategies, driving higher customer engagement and retention. 

At Aionic our focus is on designing, building and managing composable digital commerce, content, and communication systems for brands that want to win in the digital age. We believe MoEngage is a must-have tool for clients in their digital maturity and focus on efforts to engage, retain, and win back customers.” said Yaron Benjamin, CEO, Aionic Digital. 

At MoEngage, we believe the key to delivering exceptionally engaging customer experiences is a deep understanding of the customer. Over the years, we have helped leading consumer brands deepen customer understanding through an insights-led approach. This partnership with Aionic will help brands enhance their digital maturity by utilizing our collective expertise of data analytics, AI-powered engagement capabilities, and building and managing composable digital commerce, content, and communication systems.” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage. 

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in 59 countries use MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.MoEngage was named a Strong Performer in The Forrester Wave 2023 reports and the Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About Aionic Digital

Aionic Digital is a technology-enabled services company that designs, builds, and manages digital ecosystems for brands aiming to excel in the digital era. With its innovative software, Synapse, Aionic Digital transforms traditional service delivery by accelerating integrations, migrations, and project completions. Synapse leverages AI to streamline database mapping and integration processes, significantly reducing time to value and total cost of ownership.

The post Aionic Digital Announces Strategic Partnership with MoEngage to Enhance Digital Commerce and Communication Solutions appeared first on MoEngage.

MoEngage and 3rd Eye Consulting joining hands further solidifies their intent to deliver exceptionally tailored experiences to consumers in the Middle East region. MoEngage’s powerful engagement platform, coupled with 3rd Eye Consulting’s local expertise and support, will empower businesses in the Middle East to develop more effective, culturally, and contextually relevant strategies.

This strategic partnership aims to provide hands-on assistance in implementing and integrating the MoEngage platform with a business’s existing systems, thereby maximizing the effectiveness of engagement strategies. The 3rd Eye Consulting team, with a nuanced understanding of the region’s technology landscape and compliance regulations, brings trust and assurance to customers, which is a crucial element to successful implementation. 3rd Eye Consulting and MoEngage have been working closely with key enterprise customers in the UAE and KSA and aim to cater to different industry verticals such as E-commerce, tourism and hospitality, media and publishing, BFSI, and telecom.

The partnership with MoEngage comes at a pivotal point in our journey when Return on Engagement (RoE) becomes as important a metric for businesses as ROI. With skilled and experienced resources in our team who understand data across its length and breadth, it’s time to activate this synergy between data, engagement, and, eventually, customer value that can be unlocked via this partnership. We are excited to be collaborating with the leading customer engagement platform. We can’t wait to uncover the sheer value that 3rd Eye and MoEngage teams would bring to the marketplace.” said Gurpreet Singh, Founder and CEO, 3rd Eye Consulting. 

We believe the key to delivering exceptionally tailored and contextually relevant experiences is an insights-led understanding of the customer. Over the years, we have empowered numerous consumer brands to deepen customer understanding through a data-driven approach, and this partnership with 3rd Eye Consulting is another step in the same direction. We are delighted to bring our collective expertise of data analytics and AI-powered engagement capabilities to help brands in the Middle East drive relevant customer experiences and realize better ROIs.” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage. 

Fusing local insights, global technology, and a commitment to excellence will empower organizations and allow them to forge stronger connections with their audiences in the dynamic and diverse Middle East market. 3rd Eye Consulting and MoEngage invite businesses to embark on a journey towards unparalleled customer engagement success.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in 59 countries use MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.MoEngage was named a Strong Performer in The Forrester Wave 2023 reports and the Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About 3rd Eye Consulting

As a data analytics company, 3rd Eye Consulting helps businesses decipher stories from data. The 3rd Eye Consulting team achieves this through their service bouquet spread across verticals. Analytics, Business Intelligence, Media, and Conversion Marketing. The data analytics company, based out of the UAE, wants to enable and empower internet-facing brands of tomorrow to thrive in a privacy-led, cookie-free world. The team consists of experts with decades of experience and top-notch expertise to help brands navigate the complex web of the internet.

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